Case studies
We don't just talk about AI search. We test it on ourselves.
Google still has one of our own finance sites on page six. In the answers we measure, the assistants name it 51% of the time. Every case study is anchored to a fact you can check yourself.
cemappractice.co.uk · 81 / 100
How CeMAP Practice reached the first page of Google in a field held by the training providers
A practice-paper site for the UK mortgage-adviser qualification, built to be read by AI and structured for real questions — now on the first page of Google for core CeMAP terms, at 81/100 on the AI Readiness Audit.
Read the case study →securedloanrates.co.uk · 95 / 100
How securedloanrates.co.uk got named more than the incumbents while Google kept it on page six
A real result from one of our portfolio sites: named in 51% of the answers we measured, while Google still had it at position 58. Same site, same content, two different verdicts.
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