Real numbers you can budget against. The first thing you see is who it's for — not a list of technical extras.
Three ways in, in the order that usually makes sense. If you don't know what you need yet, start with the practical AI audit.
Sit with how the days actually run — website, visibility, processes, the graft that repeats. You leave with a plan for where AI would earn its keep. Whether you hire us or not.
The actual work: AI agents from £500, a fixed-price AI-ready build from £2,950 — rebuilt on our stack and hosted by us — or answer-engine optimisation on the site you already have, without taking over that infrastructure. Scoped to what the practical AI audit found.
AI standards and tooling move monthly. A care plan keeps your agents running, your schema and llms.txt current, and runs a live citation check across the five engines so you can see it working.
When a build is the answer, these are the fixed prices. The first line is who it's for. The technical extras sit underneath.
For a straightforward small-business site.
For a growing business that needs leads, content and flexibility.
For regulated or more complex businesses.
For integrations, platforms and bigger builds.
Every package includes the first year of Essential Care free — that's managed hosting, patches, and an hour of changes. Upgrades to Growth or Authority are typically agreed on the launch call.
The questions everyone asks before paying a deposit.
Starter sites land in 7–10 days. Standard sites are 14–21 days from kickoff to launch. Premium and Bespoke depend on scope but typically 4–6 weeks. Migrations from Azure or WordPress add 1–3 weeks depending on complexity.
If we take the website on, the finished site runs on our hosting. That's how we can stand behind the configuration. Packages include a year of managed hosting.
We don't take over your existing infrastructure. ASP.NET on Azure, .NET MVC, a WordPress box, a JavaScript app someone else built — we don't pick that up and try to guarantee it. We don't work in those stacks. Your live site stays where it is, on your infrastructure, while we build a copy on ours (typically Next.js, with a backend where it's needed).
We only switch DNS when you're happy with that copy. Until then, nothing on your side moves. After the switch, we host it. You own the source. If you later want to run it yourself, we can hand over the repo and configs. The default — and the only setup we stand behind — is we host it.
Standard split is 50% deposit on contract signature, 50% on launch. For Premium and Bespoke we can do 33/33/34 across kickoff, midpoint, and launch. We don't do "pay over 12 months" plans — kept fees fixed instead so the upfront price is honest.
Care plans are billed monthly by direct debit, with the option to pay annually for a 10% discount.
Start with the free site scan or a practical AI audit of the business. We'll come back with a straight answer: a day, an agent, a build, or nothing yet.