When someone asks Siri for a plumber, who does it name?
Local trade lookup has quietly moved. Homeowners ask Siri, Alexa or ChatGPT for a plumber at 11pm — not Google. The device names three trades in the area. The winners are the ones whose sites are shaped for AI to read; the rest don't exist in that conversation.
Cardiff studio, working across Wales. £2,950 fixed, delivered in 7–10 days, plus £35/month ongoing care.
Starter build + Essential Care, one price.
Six pages, full AI optimisation, LocalBusiness + trade schema, Google Business Profile setup, delivered in 7–10 days. 50% deposit, 50% on launch.
Managed hosting, security patches, schema updates as standards move, monthly AI citation check, one hour of changes. Year one bundled with the build.
What's in the build?
Six specific things. Not 'modern responsive design' — the actual mechanics that decide whether an AI system names your business when someone asks for a trade in your area.
LocalBusiness + trade-specific schema
Not just Organization markup — the specific schema.org type for your trade (Plumber, Electrician, RoofingContractor, HVACBusiness). Names your service area, opening hours, price band and services. This is what AI systems read to decide whether to name you when someone asks for a trade in your patch.
Google Business Profile setup + reviews
Complete GBP listing, verified address, service areas, categories, photos, review flow. Bing Places too. The local-pack that still drives most current search — and increasingly the source AI systems check first for local trade recommendations.
AI-crawler permissions + llms.txt
Explicit robots.txt entries for ChatGPT-User, ClaudeBot, PerplexityBot, GoogleBot-Extended. An llms.txt at the root that points AI at the pages you want cited. Most sites we audit fail this by default; fixing it is a one-hour win.
Five-question FAQ + FAQPage schema
The five questions your customers actually ask before they book ("how much for a boiler swap?", "do you cover CF3?", "how quickly can you come out?"). Written as questions AI engines lift verbatim, marked up with FAQPage schema so they appear as rich results.
Emergency + booking flow
One-tap call button, WhatsApp fallback, a working enquiry form that hits your inbox in under a minute. Emergency callout copy where it applies. Not fancy — reliable.
Care plan monitoring
The £35/mo Essential Care plan tracks whether AI systems are actually citing your business monthly, keeps the schema current as standards move, and handles the small edits (new service, changed hours, extra area). Bundled in year one.
Which trades.
Any trade with a service area, a phone, and customers who might ask AI for a recommendation. If you're not on the list, you probably still fit — the schema types cover most trades.
- Plumbers
- Electricians
- Gas engineers
- Boiler engineers
- Builders
- Roofers
- Heating & HVAC
- Joiners & carpenters
- Decorators & plasterers
- Locksmiths
The window is open.
Local search is where the AI shift lands first — because trade lookups are exactly the kind of question a voice assistant is best at answering.
Most trades websites in Wales were built between 2015 and 2019 on WordPress templates. Zero schema, no llms.txt, no LocalBusiness markup, no thought given to AI crawlers because AI crawlers didn't exist yet. That's the field.
The first trades in an area to be genuinely AI-readable get cited by the assistants — Siri, Alexa, ChatGPT, Perplexity — and pick up the calls their competitors don't. It's a land-grab with a 12–24 month window before it fills in. Not a theoretical future; the citations are already happening.
Want to see if your site gets named?
Run the free 15-second audit on your current site first — it scores you out of 100 and shows what AI systems can and can't parse. If the number's low (most trades sites score under 40) the £2,950 bundle is the fix.