Your customers are already asking ChatGPT, Claude, Gemini and Google AI what to buy, who to use and where to go.
Dyfyn makes your business easier for AI to find, understand and recommend. Then we put AI to work behind the scenes.
/ DUV-in / Welsh, verb. to cite, to quote, to reference as a source.
Thirty minutes on the calendar. That's how a half-day (£275) or a full day (£495) gets booked. Or call 029 2293 3344.
Local UK businesses — plumbers and trades, small brokerages, firms with a patch. Cardiff studio, UK-wide.
Two markets. One studio. Local firms get found by AI. Consultancy and agents run UK-wide.
The work that makes your business understandable to AI today also makes it ready for agents tomorrow.
People search, compare and click.
AI reads multiple sources and gives the answer.
AI finds, evaluates and eventually acts.
Google has spent 20 years building an established hierarchy of authority. AI search is different. The systems answering your customers' questions are still learning which businesses to trust and recommend.
That gives smaller businesses an opportunity to establish themselves before the space becomes crowded. We know because we've tested it on our own sites.
Google still has one of our own finance sites on page six. In the answers we measure, the assistants name it 51% of the time — in front of the names that own the blue links. Same website. Same content. Two completely different verdicts.
Enquiries, documents, weekly reporting — the work that eats a morning can often run on its own, with you in the loop when a human decision is needed.
Quote, refer, track, get paid. AI Smart Capture turns a voice note, photo or fact-find into a drafted application. Live lender quotes and decisions in principle come back on one screen, running on your own lender API keys, so you keep your lender relationships. Consent, e-sign and a full audit trail on every case.
Live in production with an FCA-authorised UK specialist broker and its introducer network.
Advice first. Then the work. Then the upkeep — only if you want it.
We look at your business first. Your website, your visibility, your processes and the work eating your time.
We tell you what we'd actually do. Maybe that's an AI audit. Maybe it's an agent. Maybe it's a new website. Maybe you don't need us yet.
Fixed scope. Clear price. We build what's needed, without selling you things you don't need.
We stay involved if you want us to. Monitoring, optimisation, new automations and ongoing development.
The free scan tells you whether AI can read the website. The paid day audits the business: enquiries, follow-ups, documents, the weekly report — and where an agent would earn its keep.
You leave with a practical plan — whether you hire us or not.
Before you talk to us, test your own website. The checker is ours — on this site, free, no signup.
If you know what you need, choose a package. If you don't, start with the free site scan or a practical AI audit of the business.
For a straightforward small-business site.
For a growing business that needs leads, content and flexibility.
For regulated or more complex businesses.
For integrations, platforms and bigger builds.
A small UK studio built around 25 years of hands-on software and web development. You deal directly with the person building the work.
About the studio →No account managers. No junior team hidden behind the pitch. Twenty-five years of hands-on software and web development.
Citation and automation run on properties we own before we sell them. The case studies are linked. The audit is the same check we run on any URL.
A senior UK studio. No outsourced development, no time-zone delays, no surprise dollar invoicing.
Maybe you need a practical AI audit of the business. Maybe an agent. Maybe a new website. Maybe you don't need us yet. We'll say so.
If yours isn't here, the contact form's right below. We answer most queries within a few hours.
The free audit scores a URL in 15 seconds — crawler permissions, schema, llms.txt. It answers: can AI read you?
The practical AI audit is a paid day in the business. Enquiries, follow-ups, documents, the weekly report. You leave with a plan for where an agent would earn its keep, and where it wouldn't. Half-day £275, full day £495. Work that follows is quoted separately.
Starter sites land in 7–10 days. Standard sites are 14–21 days from kickoff to launch. Premium and Bespoke depend on scope but typically 4–6 weeks. Migrations from Azure or WordPress add 1–3 weeks depending on complexity.
Honestly? Probably not the work that actually matters here, but it depends on what they're offering. Traditional SEO is about getting Google to rank you on page one. The problem is, on most informational searches now, Google's AI Overview answers the question above page one — so even ranking #1 doesn't get the click. The new game is being one of the sources AI quotes in the answer itself, and that's a fundamentally different technical problem.
What we do isn't SEO layered on top of an existing site. It's rebuilding the site so it's natively AI-readable from the foundation up: a proper rendering layer that AI crawlers can actually parse, structured data that lets them understand what your business does, explicit routing for the AI bots, and content shaped to be extractable as authoritative answers. It's closer to rebuilding the foundation of a house than rearranging the furniture.
A useful single-question test: does your current site have an llms.txt file? If your SEO person doesn't know what that is, it's a fair proxy for the gap. Run your site through our free AI readiness audit — it scores you out of 100 across the things AI systems actually check. If your existing person already covered them, you'll see a high score. If not, you'll know exactly what's missing.
Your live site stays on your current hosting until you're happy with the copy on ours. Then we switch DNS. We preserve every URL with proper 301 redirects, migrate metadata, schema, and content faithfully, and submit updated sitemaps to Google and Bing the day of launch. In practice rankings hold or improve, because the new site is faster, better-structured, and AI-readable — all factors that help in modern search.
After the switch we keep the old site live as a fallback for 30 days. If anything goes wrong, we can flip back in minutes.
Two speeds, and we're straight about both. Your technical readiness moves the day we ship — run the Dyfyn AI checker before and after and watch the score jump. That part is provable immediately.
Citations move slower. AI engines re-crawl and refresh their sources on their own cycles, so new citations typically appear 8–16 weeks after the structural work lands. Anyone promising instant citations is guessing — the engines don't work that way.
That's why our care plans include a monthly citation check on your buyers' real questions. Instead of wondering whether the work is paying off, you watch the trend line move.
It's an emerging standard for telling the major AI crawlers which parts of your site they should pay attention to and how to interpret your content. Think of it as "robots.txt for AI" — but more useful, because it actively guides the bots to the pages you want cited.
It's not yet universally adopted, but Anthropic, OpenAI, and Mistral have all signalled support. Sites that have it now will have a head start when adoption tips. It's one of the cheapest, highest-impact things you can add.
If we take the website on, the finished site runs on our hosting. That's how we can stand behind the configuration. Packages include a year of managed hosting.
We don't take over your existing infrastructure. ASP.NET on Azure, .NET MVC, a WordPress box, a JavaScript app someone else built — we don't pick that up and try to guarantee it. We don't work in those stacks. Your live site stays where it is, on your infrastructure, while we build a copy on ours (typically Next.js, with a backend where it's needed).
We only switch DNS when you're happy with that copy. Until then, nothing on your side moves. After the switch, we host it. You own the source. If you later want to run it yourself, we can hand over the repo and configs. The default — and the only setup we stand behind — is we host it.
By default, you provide the content and we polish/structure it for AI readability. This keeps prices fixed and makes sure the voice is genuinely yours. If you'd rather we write it from scratch, we can — it's quoted separately at £200/page for AI-optimised, fact-dense copy that's properly schemed and formatted.
For migrations from existing sites, we re-use your current content as the starting point and refine it during build.
Two practical safeguards: first, we share a working preview within the first week, so you see direction early and can course-correct before we're three weeks deep. Second, every package includes one round of post-launch revisions, so if something needs tweaking after going live, that's already covered.
If we genuinely can't deliver what was scoped (it's never happened, but for completeness): we refund the deposit, you keep any work delivered to date, no hard feelings. The contract spells this out plainly — no fine print games.
Standard split is 50% deposit on contract signature, 50% on launch. For Premium and Bespoke we can do 33/33/34 across kickoff, midpoint, and launch. We don't do "pay over 12 months" plans — kept fees fixed instead so the upfront price is honest.
Care plans are billed monthly by direct debit, with the option to pay annually for a 10% discount.
Run the free site scan, book a practical AI audit, or just tell us what you're trying to achieve.